Proving return on investment (ROI) has been a cornerstone of business since the beginning of time. If you cannot provide empirical data that a project, campaign, or service is producing a positive and lucrative effect on operations, you can surely bet that particular undertaking will get the axe from your executives.
If you run a business, you are probably acutely familiar with the utilization of a spreadsheet software. A prevalent data tool for businesses in the past several decades, these applications allow you to digitally organize, calculate, and analyze your data.
While acknowledgement of the importance of marketing in the eyes of the C-Suite is on the up-and-up, there is still heaps of pressure for marketing to perform with hyper-efficiency.
One of the ways that automation technology is improving the way that we do business is through Automatic Speech Recognition, or ASR.
Where did the concept of a call center come from? How has the industry evolved over the years? And what does the future of call centers look like?